The mission of Novafruit inc. operation, located in Sainte-Cécile-de-Milton, near Granby, is to develop and market highly value-added strawberry plants, tailored to Québec’s growing conditions. Novafruit inc. was born of a fertile association between Simon Parent and Alain Massé, who managed to bring together their respective experience, the former in growing off-season fruit and the latter in producing fruit plants in a nursery.
Novafruit inc. is considered a leader in its field in northeastern America. Innovation is omnipresent in the operation, which develops new varieties and selects those that seem most promising. That’s not all… Research also goes into thermal coverings, the production calendar and other aspects involving production. The operation also offers technological transfer services to its clients, helping them succeed in their productions by mechanizing operations, improving picking conditions and offering standardized products.
La Financière agricole and partner financial institutions support operations in their quest for innovation. It is possible to finance innovation-based costs for agri-food businesses, in particular through financing research and development tax credits. By supporting an operation like Novafruit inc., partners contribute to improving the competitiveness of an entire production system.
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